Platform
Industry
Project Type
PROJECT BRIEF
- DELIVERABLES
- UX Design
- Illustrations & Iconography
- Visual Design
- Prototyping
- Development
- View Live
IT ALL STARTS WITH
Discovering
This is where we get to grips with the problem and build empathy for the customers. Research helps in understanding user’s mental model (needs, goals, pain paints, motivations) behaviours and technical ability through observation techniques, conversational or usability engagement.
THEN COMES
Defining
With a clearer objective and user-understanding, the ideation sessions capture more relevant solutions to the identified pain points. These results are used into building userflows, sitemaps and the information architecture that gives the foundation to the wireframes that act as the first draft of how the interface would look with the desired functions and features


LET'S START
Designing
This is where our creative solutions, ideas or concepts are produced into inexpensive, scaled down versions of the product or specific features found within using paper protoypes and wireframes. A high fidelity wireframe captures the look and feel of the product in the advanced stages of the process to go beyond the placeholders and include relevant content

IT ENDS WITH
Evaluating
Being an iterative process, the results generated during this phase are often used to reveal hitches in processes that are otherwise well-thought-out and planned. It also helps redefine the problems and inform the conditions of use, how people think, behave, and feel, and to empathise.