Our iterative design process is an underlying framework
that doesn’t limit the different UX methods and tools to the
phases they’re used in, for each project is unique.

01. Discover

A discovery is a preliminary phase in the UX-design
process that involves researching the problem space

  • Personas
  • Mind Mapping
  • User Journey Maps
  • Cometition Analysis
  • Stakeholder discussions/ User interviews
  • Discover
  • 02. Define

    It involves collating data from the observation stage
    to define the design problems and challenges

    • User Flows
    • Information Architecture
    • Use
    • Sitemaps
  • Design
  • Evaluate
  • Discover
  • Define
  • 03. Design

    The Design Phase seeks to develop detailed
    specifications that emphasize the physical solution

    • Wireframes
    • Visual Moodboards
    • High Fidelity Designs
    • Clickable Prototypes
  • Evaluate
  • Discover
  • Define
  • Design
  • 04. Evaluate

    The UX expert carries out the audit based on design
    principles and user processes from the personas

    • User Flows
    • User Testing
    • Behaviour Analytics
    • Heuristic Evaluation

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